Most businesses will have a website but it's not as simple as writing something about you then making it live. Crafting a website which sends out the right message and helps your potential customers understand what you do is crucial. We chat to Aisha from Scarlet Roo about her top tips on consistent content, website design and structure and being credible online.
Does writing your marketing strategy fill you with dread? Baffled about how to incorporate PR? Many small businesses think this area doesn’t really apply to them but you’d be wrong and you’re missing out hugely! Danielle from Little Acorn Communications tells us how to get to grips with PR for your business.
Repetition is a total no no when it comes to Search Engine Optimisation, but for social media, it is an effective way to raise and retain awareness of your brand and encourage engagement. Jo from Seeing Social gives us a breakdown of how you can use repetition to your advantage on social media.
We've all been there. Desperately scraping the barrel for any piece of content vaguely related to our business just so we can tick the box on our social media content plan. Well here's a different approach to consider.
Take a moment to look at the content you're putting out there on social media and follow our 5 tips to make your posts even better!
If you have a Facebook group linked to your business page, there are so many ways you can use this community to support your business and collect leads.
Digital marketing whizz, guru, expert, consultant… Whatever the title is, it can be confusing to know exactly what services digital marketing covers, so we’ve broken down exactly what we do as a freelance digital marketing consultancy.
As a small business owner it can be hard to work out where to put your money when it comes to marketing. How do you know what is going to generate a return and where do you focus your efforts?
If you're a business owner, you'll know that successful collaboration is vital for establishing your name in the local area and for building links with other useful businesses. So how do you maximise opportunities like this for marketing?
People read content to be informed, entertained or inspired. So it’s your job to provide content that people want to engage with and one of the best ways to do that is by telling your story.
If you use Instagram for your business, or indeed on a personal level, you'll know that hashtags are everywhere. But what is the best way to use them and what can they do for your business?
We have worked with many different types of businesses and one thing they all want to know is how to be successful on social media. We've summarised some of the trends we've seen from businesses who seem to have nailed their social media.
In 2019 we're starting a new initiative in Brackley aimed at business owners in the area. Find out more and join us!
In the lead up to Christmas, there can be many things to think about from a marketing point of view. We've wrapped up a checklist so you can cover all your digital marketing touch points before logging off for a festive break.
We work with the variety of small businesses but something they all have in common is the need to get engagement on social media for their brand. They know they need to do it but don't feel they have the time. Here's a rule we like which requires just 5 minutes a day.