The use of video on social media is increasing and is predicted to be one of the top trends for 2018. Stats from Filmora show that viewers retain 95% of content from a video, as opposed to only 10% from text.
Here are our top 5 tools which can help you get video-ready, without costing you a penny.
1. Your phone
A free and valuable tool for quick wins on social media. Just as you use your phone for quick snaps to upload to Facebook, get comfortable with taking short 1 minute videos about your business. Maybe a new product launch or a special offer you are running or even a short Q&A with a recent customer. Get creative.
Great for short, animated videos to share ideas visually. Maybe it's explaining how your business works or creating a fun promotional video. There is the option to upgrade to a paid service for extra features.
3. AZ Screen Recorder [app]
Perfect for those How To videos on your phone. Quickly and easily demonstrate how customers can use your online portal or showcase your new website. This app is Android only but for iPhone, try something like Web Demo.
4. Gif Maker
Seen those funny animations that repeat over and over? Good if you want to convey something celebratory, like a new product or achieving some press coverage or attending an event. You can create a gif of pretty much anything but just be careful not to overuse them.
5. Facebook Slideshow
You can use Facebook's in built tool to create video ads really easily. It's one of the options when you go to write a post. All you do is upload 3 to 7 images, whether that's your own images or stock imagery, then choose the length of the slideshow, from 5 to 15 seconds. An excellent way to get your story across without having to upload bulky files.
Tried any of these? Let us know how you did, or contact us if you need any support creating social media content.