If you have a Facebook group linked to your business page, there are so many ways you can use this community to support your business and collect leads.
1. Create rules
If you're not careful, your group can steadily become an ad-fest. Setting rules means your members have guidelines to go by and, if anyone doesn't abide by them, you can report their post or remove them from your group.
Everyone likes to be recognised for the role they play in your community. Once activated, you can give members badges such as Visual storyteller, Rising star or Conversation starter. These work especially well in smaller groups.
3. Lead generation
Use Facebook groups to collect email addresses from your members. You can do this in a number of ways but remember to always offer something of value in return for their email address. Perhaps a free workbook, a free call or a free product. You can promote this in the group description and also by making a custom graphic as the Facebook group header.
Need help designing a custom Facebook group header? Speak to our friends at Jampuppy Design Studio.
4. Pending member questions
A massively underused feature. Asking your pending members questions helps you establish who is in your group and why they have joined. You can enable these in member approval settings and you can set up to 3 questions, one of which could be linked to your lead generation freebie, as we talked about above.
5. Welcome new members
Something that not all groups do but when you join a group it's always nice to be welcomed. It could be something as simple as a weekly roundup of new members, asking them to introduce themselves. Or you could consider doing a spotlight on new members, depending on the number of new members you attract. Some groups pin a post where new members can add their introduction. This can be a good way to group responses together, but not everyone in the group will get notified about this.
6. Group insights
We couldn't talk about Facebook groups without mentioning insights! Group insights give you more information on how your group is growing, who is engaging with your content and who your most active members are. This data can help you tweak the content you put out there, or give you an idea of people in the group who could support you as moderators or content generators. Reaching out to other members to support your group could be a great way to grow your group and provide varied, consistent content.
If you need any help setting up a Facebook group for your business, get in touch for a no obligation chat.