You may not be in the business-to-business market but LinkedIn still has its place. Find out ways you can use LinkedIn to grow your business.
LinkedIn can be a useful platform to be on. Primarily set up for online business networking, it has evolved into an online business community, offering plenty of opportunities for business owners in all industries.
Optimise your profile for better brand exposure
Your profile is the best place to include all the details about your business, including your keywords around your products and services, as well as links to your website. You can also optimise your job title to a more descriptive sentence, for instance instead of 'Director at X Company', you may choose 'Beautiful handmade awards for all occasions'. This means you could get found for searches for corporate awards, local teams awards and all sorts. Make sure you add in your location too.
Get involved in networking groups
There are lots of different groups on LinkedIn, which may prove valuable either as a support network for you as a business owner, or as a way to meet new people in your industry who may offer you tips to help you grow your business. The more you contribute to discussions, the more you get known and that's all part of growing your brand awareness.
Seek useful connections
Use keyword searches or relevant job titles, you can find new connections who may be useful contacts to help you grow your business. Before reaching out, make sure you can offer something of value to them too. A good connection is one that works both ways. Don't be afraid to ask your existing connections to introduce you. This often proves more successful than going in cold.
Share your knowledge and drive website traffic
You can share posts publicly on LinkedIn to reach a wider audience than just your connections. This means your content can get found and shared more easily too. Make it relevant to business in some way, rather than just shouting about your own services or products. Try to be useful or inspiring and make sure you choose a good image to accompany your post to help it stand out. Link out to your website so people can find out more about you as well.
If you work in a business-to-business sector, LinkedIn can be great for finding new opportunities, either freelance or coming across advertised jobs which you might want to follow up on. You can also see how connected you are to the person who posted the job, which means you may have a connection who can introduce you and make that first impression with more impact.
Recommendations are so important in today's business world. People trust you more if you have been recommended by someone else. Reach out to people you currently work with, or have recently worked with, and ask them to endorse you for the service you offered them through your business. Be sure to return the favour too! With LinkedIn, it's very much about give and take.
Ready to get started? Get registered on LinkedIn for free.