If you use Instagram for your business, or indeed on a personal level, you'll know that hashtags are everywhere. But what is the best way to use them and what can they do for your business?
Hashtags are a way of categorising content and helping other users find relevant content. Like many tools, they can be misunderstood or misused, but we've broken down some of the myths surrounding hashtags on Instagram and how you can use them to help your business grow.
Myth #1 The more hashtags I use the better
An Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags, according to Simply Measured. Instagram sets a limit of 30 hashtags per post but that doesn't mean you have to use all 30. The trick is to experiment and find the number that works for you.
You might find that you get the most engagement from 10-15 hashtags, or it might be 3-4. Give yourself time to try out different numbers of hashtags and measure your insights to see what works best for your business.
Myth #2 If I use popular hashtags, my post is more likely to get seen
There are thousands of different hashtags, with some getting more attention than others. Using a popular hashtag such as #love in your post won't necessarily get you more engagement, unless the post is relevant.
A better strategy is to use more specific hashtags so when someone finds you under that hashtag they are more likely to engage with you because you have been relevant. For instance, it might be the difference between posting with #love and #lovequotes.
Myth #3 Using different hashtags each time will increase my reach
Consistency is key to getting noticed on social media and the same applies with hashtags. Keep them relevant to your content but establish some regular hashtags that fit with your brand. Organise hashtags in a spreadsheet or similar tool so you can keep track of the ones you use most often.
Make sure you browse Instagram yourself and see what content is being posted under the hashtags you use. See what others in your industry are using and use their hashtags as inspiration for your own posts.
For more on Instagram hashtags, check our Hubspot's blog.