On 26th March, Google announced that it will be rolling out mobile-first indexing, which means it will crawl the mobile version of your website to help find relevant content for the increasing number of mobile users. Find out why this matters.
What is mobile-first indexing?
Google will crawl your website's mobile content, as well as your desktop, to help users find more relevant content. Up until now, Google has always prioritised desktop content but now it is recognising the growing number of mobile users and ensuring their search results are optimised for mobile devices.
Why does this matter?
It matters because if you don't have a mobile-friendly website, you may be missing out on opportunities to be seen by mobile users who search online.
What can you do?
What if my website isn't mobile-friendly?
Google does say they may show non mobile-friendly and slower content if their other ranking factors determine that it is the most relevant content to show. However, it is important to optimise your website to make it mobile-friendly. Most of the time, there are quick fixes that you, or your website developer, can work on.
Feeling overwhelmed with what to do next? Get in touch for an initial chat about your website and digital marketing needs.