If you have a blog that's been lying dormant for a few months, or years, here are some actionable tips to help you get back into writing your blog - or to get you started writing a blog!
1. Ideas log
Keep a notepad or electronic log of blog post ideas. This could include conversations you have at networking, dreams relating to your work, questions from clients or inspiration from social media posts or Pinterest. Keep them all in one place, so you can easily refer back to them.
2. Content planner
Now you have your ideas, you need to decide what is going to be a realistic schedule to post your blogs. This might be once a week, once a fortnight or once a month. Pick something that you think you'll be able to commit to. With that in mind, draw up a planner for the next few months (draw by hand or use a spreadsheet) and choose one idea for each post. Plot it in the planner so you can see when you need to be writing about it.
3. Draft a format
Think about a format that will work well for structuring your posts. Consider how you'll write your introduction, whether you want the main content as bullet points, an infographic or a video and how you'll end your post. Draft out this format so you can use it as a template each time you come to write your blog.
Call-to-actions are so important! Make sure you know what the point of each post will be and where you want to direct people afterwards. It's a good idea to note down the key call-to-action for each post on your content planner. If you want to direct people to a video or graphic, do you have this available, or do you need to create something? Knowing this beforehand will mean you can publish the blog more quickly and takes away any extra blockers.
Not everyone can put aside a few hours to write a blog, so you have to be realistic. Can you commit to doing 5 minutes a day, or could you draft a blog in your notepad in between clients then type it up at the end of the day? Think about creative ways you can fit your blogging into your day, remembering that publishing it on your website is the final step. Experiment for your first few blogs and find a way that works for you. Another way to do it is to draft up the blog then send it to a VA or copywriter to polish and publish it!
Need help pulling together a content planner?
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