Ranking in Google doesn't need to be like working out the secret to a magic trick. There are some good (and free) strategies to help you increase your ranking.
First of all why is it important to rank highly in Google?
The majority of searchers won't look past page 1 of search results. This is particularly relevant with searches on mobile devices overtaking desktop. People are looking for quick wins.
What factors help achieve a good ranking?
Search engines use a series of factors to determine where you rank in search results. The main stages of these are discovery, relevance and authority. You can think of it like a library. Discovery is finding the books, then you narrow down to relevant content and then narrow down to the one you want (authority).
The way that search engines measure your authority is by the content you produce and the links you have. Think about the content on your website and focus on:
Links are crucial for getting found in search. Ways to build up quality links for free include:
Directories are a really useful (and free) way to get yourself found by search engines. This is because of the additional content out there about your business and the authority these directories have compared to your website.
If you're just starting out, your website may not rank the highly, but if you are listed on Yell.com for instance, that may get picked up for the keyword when your website may not.
When looking for directories, think about national ones, local ones and niche ones and, again, do a sense check before listing yourself - they are not all quality directories.
As a starter for 10, some useful directories are listed below:
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