How do you know which social media channel is right for your business? Do you go for all of them and hope for the best? Do you pick one and risk being forgotten on the others? Read my latest blog for my top tips on how to choose the right social media channels for your holistic health business.
1. Identify your community
The first interesting step to take is to look at where you hang out online and how you interact with businesses you follow online. What are you currently doing online, both personally and professionally? Make a list of anything that is working for you and also things that you don't think are working.
Are the types of businesses you follow also of interest to your ideal customers? If so, you're probably in the right space. If not, move onto the next exercise to get really clear on how to find your ideal customers.
2. Where are your ideal customers?
You might think you know where your audience hang out online but have you ever done any research into this? If you want to use social media to really focus in on your ideal customers, you have to know where to find them.
When I say research it doesn't have to be anything too time-consuming. Taking a few minutes to search for particular keywords or hashtags across Facebook, Instagram, Twitter and LinkedIn will give you a good idea of what people are talking about within your holistic health niche, and whether that's relevant to you.
You can then use this research to revisit what you're currently doing and adjust to fit with what you've found out about your ideal customers. This might mean posting more regularly on one social media platform, starting a new social media account altogether or changing the type of content you are posting about.
3. Commit time to it
There is no use saying you want to post daily on four social media platforms if you realistically don't have the time.
Use what you've found out about your ideal customers to shape your social media plan. For example, if you find your ideal customers mainly hang out on Facebook and Instagram, then concentrate your social media efforts on these two platforms. Set aside 10 minutes a day, half an hour a week, an hour a week, whatever you can commit to and plan your social media content to fit.
My advice is always to do one platform really well rather than spread yourself too thinly and try to do everything.
4. Get perspective
If the idea of doing research on your ideal customer and identifying the right social media platforms for your holistic health business make you feel overwhelmed, let's have a chat.
I can do a social media review for you which gives you a clear birds' eye view of your existing online platforms and gives you lots of actionable tips to take away and implement.
Book a free call to get the conversation started.