It can be daunting thinking about a plan or campaign for your marketing but, put simply, it's just trying to get your marketing efforts organised. Here is our 8 step guide for getting started.
1. Why are you marketing?
Think about the purpose of your marketing campaign. Is it to increase visitors to your website? Is it to get more people to book onto your event? Or is it to raise awareness of your business?
2. What is the end goal?
It might sound like the previous point but this is about defining what you want your customers to do. Do you want them to visit your website, buy a particular product, or like your Page on Facebook?
3. Where are your target audience?
Hopefully you have a good idea of your target audience. Where will you reach them? Perhaps social media, online forums, trade shows, local fairs, networking groups.
4. What is the message?
Think about the benefit you can bring to your audience. How will you make their lives easier or better in some way? Shape this into your core messaging. And be mindful that, if you have a varied target audience, you need to have varied messages too.
5. What is your budget?
Define a maximum figure and stick to it. This will help ensure you can generate realistic return on investment and you can keep it on file to refer to for future campaigns.
6. How will you measure success?
It could be 6 event bookings, 2 product sales, a 50% increase in website views. Whatever it is, have clear goals so you can measure how well your campaign performed against expectations.
7. When will it run?
Be aware of national celebration days, as these can both help and hinder campaigns. If it's a digital campaign, be sure to set clear timings for adverts so you don't overspend. Be realistic on timings but be guided by your budget.
8. How did it perform?
Once you have run your campaign and reached your audience with your messages for the agreed time and budget, it's time to measure how successful it was. Using your goals you set and thinking about the call to actions you gave for your audience, has your campaign worked?
This is a useful learning point, as you may find certain things worked better than others. Keep a note of these things to help inform your next campaign.
If you are thinking of running a marketing campaign but have questions about how to execute is, contact us for an initial consultation.