If you run events or workshops in your holistic health business, it can sometimes feel like a lot of hard work to fill your places. Here are 10 ways you can publicise your event more widely and get more bookings.
1. Your website
Make sure you list event details on your website events or news page. Include all the details of your event like agenda, timings, price and whether attendees need to bring anything. Add a clear call to action, such as 'Book your place' or 'Sign up' which should link to your booking page to make it quick and easy for people to book.
2. Facebook page
Listing your event on your Facebook page makes it easier for people to find and share. Make sure you include the agenda, timings, price and whether attendees need to bring anything, as well as a good quality event image.
The advantage of listing your event or workshop on Eventbrite is that you can manage ticket sales, for free or paid events (they do take a cut), and also events appear in relevant Google search results, giving you extra exposure.
4. Local directories
There are lots of free online listings pages for events. Websites like WhereCanWeGo, About My Area
and The List all allow you to list event details for free. This is another way to help your event get found in the right areas. Also look at any websites specific to your area. For example, Oxfordshire has Daily Info.
5. Google My Business
If you don't have a Google My Business listing for your business, now is the time to get one! Not only can you list events on the platform, you can share updates, offers and photos with your audience.
6. Social media posts
As well as listing your event in various places online, be sure to be posting about it on your social media channels. Use live videos to talk about upcoming workshops or events, share past event feedback and share event details in relevant Facebook group communities.
Don't confuse this with copying and pasting the same post in all 50 groups you are in! This is likely to get you blocked from Facebook.
7. Email newsletter
Do you send out a regular email newsletter? If so, include your event details in it with a clear call to action. If you don't have an email newsletter, share details with current customers when you see them in person or take information to local networking groups to talk about.
8. Personal invite
Everyone loves a personal invitation, it makes you feel special! Pick people in your network who are likely to want to come to the event, or who may know someone who would like to. Send them a personal invite by email or a handwritten note if you see them in person and want to make an impression.
9. Press release
Write to your local paper! Newspapers love a story, so if your event has a local link or is of benefit to the local community, focus on the people angle and send a short article to the Newsdesk. You can usually find contact details on the newspaper's website. If you need PR help, read our blog all about PR.
10. Online newspaper listings
As well as submitting your press release to the papers, check your newspapers for online listings. Many will let you submit local events for free, which is another way to get good exposure for free!
Every event or workshop will be different and not all of the methods will be right for you. The best things to do is try some out and see what results you get. Measure it by asking how people heard about your event when they turn up for the first time, then pick the methods that work for you and each time you hold an event you have a process to publicise it.