Does writing your marketing strategy fill you with dread? Baffled about how to incorporate PR? Many small businesses think this area doesn’t really apply to them but you’d be wrong and you’re missing out hugely! Danielle from Little Acorn Communications tells us how to get to grips with PR for your business.
It’s so much more than just posting daily on social media. Here are Danielle's top tips to get you off the starting block…
Get a grip of your online presence
Do you know all of the social media platforms you’re on?
Did you set any accounts up when you first started out but haven’t done anything with since?
Online reputation management is crucial, it’s better to have one or two fantastic social media accounts than spread yourself thinly across many and simply tread water. Stay on top of all comments posted and don’t ignore or block those negative ones – it’s how you deal with them that can turn the situation and your reputation around.
Build your local media contacts and industry-specific ones
Then network with them online. Journalists all use social media and blogging these days as part of their job so make yourself known to them. Compose relevant comments on their posts, send links publicly to them where others will also see and get chatting to them as much as you can. It’s all about building relationships so when you do have that news story you want to push, they’ll trust the source it’s coming from (you!).
Compose or review your press kit
This isn’t something flash just for big businesses. A simple portfolio will do the trick:
Develop your writing skills
It’s all very well knowing in your head what a great new service or product you have but you need to communicate the ‘why’.
If this is an area that really isn’t your bag then consider outsourcing to a PR professional. With their fresh eyes and experience, sometimes we just have to accept where our strengths lie and it’ll save you time and money in the long run.
In the news?
Great stuff. Now spread the word everywhere! Create a news section on your website to publish mentions and share links to the articles on your social media. Tag in the journalists who wrote them if you can, they’ll appreciate the acknowledgement and this feeds back to point number 2!
If all this sounds a little bewildering or simply too time-consuming then maybe your marketing strategy this year should include outsourcing your PR. You can’t afford to overlook this vital side to your business. Get in touch with Danielle to see how she could help you.
Danielle at Little Acorn Communications has over 18 years experience in marketing, communications and PR and she has worked with a range of businesses in both the public and private sectors. Since launching Little Acorn in 2016, she has worked with various businesses, charities and social enterprises, doing everything from copywriting and social media management to website maintenance, PR and publicity coverage.