When you love what you do, you want to spend your days doing it. Whether that’s reiki healing, teaching yoga, running meditation classes or blending oils. But in order to grow your business and get more clients, you need to be thinking about some other skills.
Of course this is a blog about marketing. It’s what I love doing and I want to help you grow your holistic health business.
Planning is the first step to achieving any goals, it’s the foundations.
When I work with clients, I like to take time to get to know them, their business and their goals. Then I like to find out how they work best. Some people need structured accountability each week, whereas some people prefer to go away and do the work themselves. Knowing this helps me to put together a marketing plan that works for them and gets them the results they want.
In order to grow your business, you need to first start with a plan. Think about:
Once you have your solid plan in place, you need to put it into action. This is where bringing in the right people can help.
When I work with clients, I split down actions into weekly goals and we have regular check ins to make sure we're on track, or whether we need to adjust deadlines. This helps us keep communication flowing and helps with the momentum of your marketing. People I work with say this is one of the things they love about the way I work and they say it motivates them to keep doing things.
There's no need to get stuck when you work for yourself, you just need to know where to go for help. There's no shame in reaching out and I find that many business owners have an accountability partner of sorts, whether a friend, a coach or a freelance consultant.
The key is to keep doing things, however small they may be:
The reason we have goals is so we can measure our success. This is a big part of your business marketing.
Whether it's Google Analytics, number of customers, social media insights or events in your calendar, you need to be able to measure the results of your action. Otherwise, how do you know what effect they're having?
This is one of my favourite parts of working with clients. I like to work with them to set goals for each activity we work on. Sometimes it might be getting more social media followers or more email subscribers. Other times it might be a financial goal or event registrations. The thing about goals is they don't need to be big and fancy, they can be seemingly small things but they add purpose to your marketing activities.
Knowing your purpose informs everything you do in your business, including your marketing:
So plan, action and measure, and reach out for help to keep you on track.
See how you can work with me.