So you've managed to collect some lovely 5 star reviews on Facebook and Google but have you ever done anything with them? Good reviews are invaluable, here's how you can make the most of those glowing testimonials.
If your customers are happy with your products or services, you have yourself user-generated content and free marketing all in one. Make the most of these reviews with our tips below:
Create a fun graphic, using something like Canva, and share it as a post on Facebook, thanking the customer for their review. Consider inviting others to submit a review too.
Engage with them
Make sure you respond to all your reviews, whether it's on Facebook, Google or your website. This ensures that you can deal with both bad and good reviews and, for anyone looking through your reviews, it shows that you are engaged with your audience.
Use them for promotion
Reviews on Facebook and Google can be used for promotions for the product or service they relate to. For example, if you ran an event and got some great feedback, use it in a section on your next event under the heading, 'Previous attendees said...'
Note - If reviews were sent to you by email, or given verbally, you'll have to check with your customer first before displaying it publicly.
Say thank you
Make a deal of having nice reviews by putting a shout out to your customers on social media and saying how much you appreciate them taking the time to review your products or services. They will appreciate it and positive posts on social media tend to get better engagement.
Ask for more
Make it easy for people to review you. If you have a Facebook page, ensure you've enabled the 'Reviews' tab in Settings. And make sure you have a verified Google My Business listing, so people can review you there too.
Share links to leave reviews after events or purchases to encourage people to review you and, if they've had a bad experience, ask them to tell you about it too. This promotes the idea that you are open to feedback.
Note - It's often best to ask people to email you if they've had a bad experience, so you can try to put things right offline before they post a bad review online.
What do you do with your reviews? Share your thoughts in our Facebook group.