There are so many social media platforms out there, including Facebook, Twitter, Google Plus, Tumblr, Instagram, LinkedIn and more. So when it comes to promoting your business, how do you decide which platforms to choose?
First up you have to work out what you are using social media for. To sell, gain more followers, raise brand awareness or share knowledge?
Our handy table (pdf) gives you an overview of some of the social media channels but there is a huge crossover with these platforms and many others to explore.
Then you have to work out where your audience are. A tricky one for many people. You may find our post about Facebook content useful in identifying your audience.
It's often better to start with one platform and do it well, rather than being average at all of them. You can always expand into new channels as your business develops.
The key thing is to always stay focused on why you are using a social media channel. Take Facebook for example. If your aim is to use Facebook to share interesting stories and videos in your field, then you build up a following based on that. If you suddenly start going in for the hard sell on that channel, not only are your followers getting mixed messages, but you may find you lose some of them.
Struggling to work out where to start with your social media channels? Contact us for a social media review.