Hashtags can be incredibly useful for social media, particularly across Twitter and Instagram. But when it comes to Facebook, what's the etiquette of using hashtags?
Firstly what are hashtags?
Hashtags are a word or phrase preceded by the hash (#) sign to identify posts with a particular topic. You see them a lot on Twitter and Instagram and, when clicked on, they bring together all public content using that hashtag.
Using hashtags on Facebook
Hashtags are used on Facebook, particularly for trending topics, and there is a distinction between content using hashtags and those without. For instance, when you search for a particular topic on Facebook, such as '#walking', as opposed to just 'walking', you will find different search results for each word.
However, there is data to suggest that using lots of hashtags decreases user engagement on Facebook. See the data below from BuzzSumo's 2016 report:
As well as the choice between using and not using hashtags, there is also a correlation between the number of hashtags used and the overall post engagement. SocialBakers studied data across Facebook and Twitter from large companies in 2017 and found that the more hashtags used on Facebook, the less engagement they got. However, using one hashtag was better than none.
So what's the take-home message?
If you're going to use hashtags on Facebook, keep them relevant and make sure they are going to help users find related content. Don't just add them in for the sake of it and, if in doubt, leave them out! It's worth experimenting with your own audience too. You might find your audience are more receptive to hashtags, in which case you can use them more.
If you're unsure of how to integrate hashtags into your social media posts, or need a confidence boost to get your social media platforms up and running, contact us for an initial consultation.