If you're wondering why, when you upload photos to your website, that you're asked for image description and ALT tags then you're in the right place! Here, we reveal what you need to know about image search engine optimisation.
Depending on which content management system you use, it may appear differently, but chances are when you upload an image to your website, you'll be presented with some options to fill in an image description, image title and an ALT tag.
Why so much information?
Well, there are a couple of reasons:
So how do you optimise your images for your website?
First up, make sure your image is relevant to the text around it and that it serves a purpose. For example, if you're posting a recipe with a step by step guide, you'll probably include an image for each step to illustrate to the visitor what to do next.
Lots of information to take in but hopefully this gives you a better idea of the importance of adding detail to your images. And, when you think about it from a user's point of view, how frustrating is it when you find a photo but there's no description of what or where it is?!
If you want to do a bit more reading up on online image etiquette, have a read of Google's image publishing guidelines.
We'll be running a session on SEO (search engine optimisation) which will be open to everyone, whether you are just getting to grips with rankings and ALT tags, or whether you're fully engrossed in your meta descriptions and organic search results. Keep an eye on our Events page for more details.