Brand assets are anything that relates to your brand, whether that's printed materials like business cards and leaflets, or online resources like videos, graphics and downloadable resources.
People's impression of your brand is formed of many different parts. They might see your stall at a local fair, or maybe they pick up your flyer in a shop. They might download an e-book from your website or they might watch a live video on your Facebook page. Not to mention the fact that they might talk to you in person.
All of these interactions have one thing in common, they all convey a message about your business and that message should be the same throughout. If it's been a while since you did an audit of your brand assets, now is the time. Here are some pointers to get you started:
It's about keeping your presence consistent both online and offline because today's customer does a lot of research before getting close to contacting you. According to CEB, 57% of the purchase decision is complete before a customer even calls a supplier and SiriusDecisions found that 67% of the buyer’s journey is now done digitally.
So take time to update your brand assets to ensure your potential customers don't get turned off by incorrect information or blogs that haven't been touched in years.
Need some help getting started? Why not arrange for a social media and website review, where we can put together a report on your online presence and work with you to improve it.
Contact us for more information and to book your audit.