We have worked with many different types of businesses and one thing they all want to know is how to be successful on social media. We've summarised some of the trends we've seen from businesses who seem to have nailed their social media.
First of all social media could refer to Twitter, LinkedIn, Facebook or Instagram and there is no one secret rule for success. It varies so much depending on many factors, but hopefully these observations will act as inspiration for your 2019 social media plans.
Be personal on Instagram
We see this time and time again with Instagram profiles, the things that people are most interested in is other people. Instagram is visual, yes, but it's also personal, hence why they have Stories and TV. To be successful on Instagram, you have to be willing to be personal and share your story with your followers.
Get involved on Twitter
Twitter is a fast-moving stream of content and if you get involved in the right conversations it can lead to new business opportunities. Follow people who are related to your industry and your location and get involved in discussions they have. Find relevant Twitter chats and be a regular contributor. Twitter is a pro-active platform, that's why they have a search bar and access to trending topics. To get the most out of it, you have to go out there, search for the right topics, reply to people and tweet more.
Consistency and relevance are key on Facebook
At its core, Facebook is still about friends and family but there is space for businesses. One thing we see a lot, especially with small businesses, is that they don't put out regular content. Putting out consistent content which is relevant to your audience is just about the best way of getting engagement on Facebook. It's so easy for people to forget you if they don't see your posts for a while, so stay in their minds by posting regular content that offers value.
Ask questions on LinkedIn
People like to give their opinion, especially with professionals. Tell a story and ask for feedback or share a new topic and get people's views. Making people feel like they are a leader in their field is a great way to start discussions. It's a win-win because you'll get engagement and they'll get visibility which could open up doors for new connections and opportunities for both of you. Keep it professional and related to business for the best results.
What social media platforms do you use for business? Can you relate to any of the above points?