We've all seen things pop up in Twitter with a link to a Facebook page post, or a post on Facebook filled with hashtags. And whilst it may make your life easier to do one post for all platforms, it won't do you any favours when it comes to your audience. Find out why.
There are several different social media platforms for a reason. As we've touched on in a previous post, each platform serves a different purpose. Twitter is for quick, interactive conversations so when you see a post in your Facebook news feed along the lines of 'Replied to @superhero It's so great that this happens! #winning', chances are you have no idea what is going on and probably tend to ignore it.
Here are some reasons why posting the same message across all your social media platforms is not the best move:
1. You're not thinking about your audience
Although your followers may follow you on multiple social media platforms, they are using them differently. Whilst Facebook is ideal for competitions and news, Twitter is more about real time information, opening hours, seasonal information, etc. By posting the same content across all your platforms, you're not thinking about how your audience use that platform and, therefore, your engagement levels are likely to go down.
2. You're not using social media platforms for the right reasons
If you put the same message out on Instagram, Facebook and Twitter, why not delete two accounts and just focus on one? Putting the same post on all three is not reflective of the different accounts so it's more effective to do one social media platform well, then do them all badly.
3. You're not focusing on your business purpose for each platform
Social media is fun but, for your business, it should also serve a purpose. Whether that's educating your audience, raising the profile of your brand or simply entertaining. Hopefully you have a slightly different purpose for each platform you are on, therefore the same content across all of them isn't going to tick all your boxes.
So what can you do about it?
Need more help figuring out how to manage your business social media? Drop us a message or look out for upcoming events to learn more.