We've all been there. Desperately scraping the barrel for any piece of content vaguely related to our business just so we can tick the box on our social media content plan. Well here's a different approach to consider.
What if you had a way to plan and find content without the headache? Here are 3 things you can do to achieve just that, plus request your FREE social media planner template at the end so you can put your own plan in place.
1. Remember your audience are human too
No one wants their feed filled with links. Create content that's thoughtful and relevant. How? Choose a number of different formats for your social media posts, which could include something about you, as a business owner, a feature on your product or service, and something more widely related to your industry.
Once you know how many pieces of content you want, sense check this in terms of whether you'd want to see that content in your feed, then create images and text to go with it. For the industry-related posts, instead of copying and pasting a link, read it then summarise it as an original post perhaps relating it to your business. This will get much more engagement than a link alone.
2. Write about something that you're interested in
Choose content that you find interesting. We all have parts of our business we love more than others - so talk about those. Remember, they don't always have to talk directly to your potential customer, your content can appeal to fellow business owners or existing clients. By talking about what you enjoy, you attract an audience who share these values.
The bonus with this is that it is far easier to write about something that you find interesting, so the content is easier to create. Win-win!
3. It's not about quantity, but consistency
The key with content is CONSISTENCY! Too many people try to produce too much content, then wonder why they can't keep the volume up. Choose quality over quantity and provide useful and relevant content, rather than anything and everything.
To keep things consistent, it's a good idea to pencil content into a planner so you can see if there are any gaps to fill. Your content planner could also include any events or speaking slots you have, so you know you can do content live from the event. By doing this weekly, fortnightly or monthly, you'll start to develop a well thought out content plan for social media that is worthwhile and achievable.