When you have a Facebook page for your business, it's very easy to get caught up in just using it to sell your products or services. To be most effective on this platform, it's important to take a step back and look at these factors:
Get the basics right
Start with the basics and think about why your business is on Facebook. Refresh yourself with some reasons why Facebook is a good platform to be on. Be honest with yourself and think about whether you are making the most of the opportunities online. What else can you do? Do you need help to do that?
Keep it fresh
Have a clean up of your page. When was the last time you updated details on your About page? If you can't remember, take a look at some tips to Spring clean your social media accounts. Keeping your information up to date builds trust and means customers and visitors can get the information they need quickly and easily.
Get clear on your content
Next up, think about the content you post on Facebook. Do you mainly sell, or do you provide useful, relevant information? Take time to create a content plan so you can organise your information and get an overview of the content you are posting. Remember also that one size does not fit all, so make sure that you vary your content across different social media platforms.
Share your page
Once you've got a clear idea of what you are posting and you've updated your page to reflect your current business, it's time to ensure your page is visible online and that people are aware of where to find you on social media. It may sound simple but many people miss this step. Get ideas on free ways to promote your business page and ensure that if you do share your Facebook page in groups, it is not too often and only when relevant to the discussion. Nobody likes a business who always spams groups with adverts.
Was this useful to you? For more social media and digital marketing tips, join our Facebook group.