If you own your own business and you're new to social media, here are 3 reasons why it's a good idea to be on a least one social media platform.
1. Connect with your community online
Social media is great if you're a local business because you can find your local community online and connect with local groups on Facebook, interact with other local businesses on Twitter and explore popular trends on Instagram.
Customers look for brands online and you have the opportunity to be recommended on social media, if you are on there. Don't miss out on the chance to be seen by more potential customers and to add value to your community.
2. Create personal relationships with your customers
The advantage of putting yourself out there on social media is that, when you get engagement, you can start to create a personal relationship with your customers. Whether that's through replying to comments on Facebook and Instagram, or starting a conversation on Twitter.
People buy from people, so if your customers get to know you better and you offer good customer service, you are more likely to get return business.
3. Free market research
Instead of sending out surveys or just guessing what your customers want, you can access their opinions and views online. You can do this through setting up a group on Facebook, or posting on Instagram and Twitter and discussing topics or ideas for new products and getting feedback.
If you're offering something that your customers want, you're going to be more successful than if you just put things out there without knowing your audience. Being able to access insights and opinions first hand can help you focus your products and services.
Whether you're just starting out with social media, or you've been up and running for a while, a different perspective on your social media channels can help you remain focused on your messaging. Book in for our social media and website review for just £25.