Do you have a marketing plan for your business? Or do you just wing it? Here are some important reasons why your holistic health needs a marketing plan and how you can get started with yours!
Where there's a will, there's a way
A marketing plan provides a focus for all your marketing activities and ensures you have a clear structure so the time and effort you put into things like social media, email and website have clear goals, rather than just doing them for the sake of it!
Get a clear return on your time and effort
Ever heard of ROI, or return on investment? Having a marketing plan means you can clearly measure your efforts. If you have a goal to increase social media followers through daily Facebook posts, you can measure this by checking your follower count each day, or week.
How to get started on a marketing plan
Who are you trying to reach?
As with a lot of things in marketing, a plan has to start with WHO you're trying to reach (your ideal customers) and WHAT you want them to do. This informs all your marketing activities and campaign planning so get clear on this part first.
What are you trying to achieve?
Once you know who you're aiming at, it's time to look at your goals. Having goals means every piece of marketing activity has a purpose. Make your goals SMART - Specific Measurable Achievable Realistic Timely. So instead of 'Increase social media followers', your SMART goal version might be something like 'Increase followers on Instagram to 2000 by the end of March 2020'.
Try to think of 4-5 SMART goals for your marketing plan. These are things you can measure at the end of each quarter or year, depending how often you update your plan.
What tools do you have to work with?
This step is about identifying what tools you have to implement your goals. These could be things like your social media platforms, scheduling tools, email marketing platform, website, a virtual assistant or team members, a graphic designer and more. This means if you want to run a campaign, you know whether you need to take on or invest in any new resources. This is another reason to have a plan, because it means you can identify gaps in time!
What time do you have?
A crucial step if you work on your own, or don't have a team. Work out how much time you can commit to each goal. You may have chosen to have ongoing goals, or you may have included specific campaigns, such as around seasonal celebrations. For ongoing goals, like building social media followers, you need to work out how much time you have to do this each week, or month. For campaigns, you need to plan these out so you know exactly what resources you need and whether you need some extra help to execute the campaign successfully.
Put it all together
Finally, bring it all together in a document, slideshow or graphic, whatever format works. It should show how long the marketing plan covers - a month, a quarter, a year - and a view of your SMART goals for that period. It should also outline how you are going to achieve those goals (your resources and time) and any detail of campaigns you are running. At the end of each period, you can go and measure your goals to see how well you met them, or whether you need to adjust them next time.
If you get stuck or want someone to help you pull together your marketing plan, get in touch.