Search Engine Optimisation (SEO) is an important part of maintaining a healthy online presence for your business, but the rules of SEO are changing all the time. Here are 3 myths you need to forget about for 2018:
1. The more links I have, the better it is for SEO
Having links on your website is important in terms of navigation and pointing visitors to useful and relevant content, however, Google scores websites according to how valuable their content is. For example, the BBC website has a great score on Google because the content is updated regularly and it is positioned as an authentic and trustworthy source of information. And it’s not just about links to trustworthy sites from your page, it’s also about having trustworthy sites linking to your website. Link building is an important part of SEO but it takes time to build up.
2. If I include the same keywords loads of times on my website, I will rank higher in Google search results
While it is essential that your content links to your business, overdoing keywords is not something that Google likes and it usually puts you down the rankings rather than up. Google values quality over quantity so a page should be rich in content, including keywords and related keywords. Think more about why your website visitor might visit that page, what information they want from it and what they would search for to get there. Then make sure you provide the information they need.
3. My website isn't mobile-friendly but it doesn't matter
Yes it does! There are now more people accessing the Internet on a mobile device than on a desktop. Google prioritises sites that are mobile-friendly over those that aren’t so make sure this is on your to-do list for 2018. Ensuring your website is mobile-friendly doesn’t have to be a costly process, lots of content management systems have this option built in, like Wordpress and Weebly.
Struggling to know where to start with meta data, link text and keywords? Drop us a line for your website review and we’ll suggest some ways to improve your SEO.