5 facts about social media

There are millions of facts out there about social media but we've rounded up our top 5 this month to give you extra insight into how you use social media for your business.

81% of all small and medium businesses use some kind of social platform (Source: LinkedIn research)

• That means if you are a small or medium-sized business, you could be missing out on valuable opportunities if you're not on a social media platform.

People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
(Source: Social Media Today)

• Don't assume that because it's social media it means that it's just full of young people. Social media is accessible to all and is a great way to be promoting your business to a relevant audience.

91.47% of all internet searches are carried out by Google (Source: StatCounter)

• Google is by far the biggest search engine of the day so it's worthwhile putting any advertising budget into Adwords or Google Shopping over other search engines in terms of visibility. However, if budget is tight and you have a niche audience, consider advertising on platforms like Bing too.

76% of Facebook users check it every day
(Source: Pew Research Centre)

• Three quarters of Facebook users are on Facebook daily. This is another opportunity to let them know about your business. It doesn't mean you have to post everyday but it does mean you have the potential to reach a captive audience each day.

500 million people visit Twitter each month without logging in (Source: Twitter blog)

• If you're on Twitter, this is a big one. Twitter is making public content visible to those searching the internet, which means an extra chance to be seen. 

For lots more fun facts on social media, check out the blog at Brandwatch.

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