Whether you’re completely new to Twitter or you’ve been using it for a while, we’ve put together some tips for getting the most out of the platform.
Twitter is a fast moving social media platform and has over 336 million monthly active users. It is essentially a micro-blogging platform and started with its 140 character limit, which it doubled to 280 characters in November 2017 With more characters comes more scope, so here’s how you can make the most of Twitter for your business.
Focus in on your community
You can’t reach everyone on Twitter, but you can decide on a subset that you’re interested in. Maybe that’s other business owners locally, or independent traders, or lifestyle bloggers or a mixture. Search for things on Twitter and hone in on your community. Start following people and actively seeking out people to engage with. Keep up with their content and see what you can help them with.
Log in everyday
To get the most out of Twitter, try to login everyday. Just to keep on top of notifications, content and trends. Keep an eye on key influencers in your industry and see what your community are talking about.
You can create lists of people on Twitter to create collections of profiles who are of interest. These can be public or private. Private lists are ideal if you want to keep an eye on what your competitors are doing, whereas public lists are great to showcase profiles to your followers. Perhaps a collection of your suppliers, or industry advice lists. Keep them relevant and useful.
We’ve already emphasised that Twitter is a fast-paced community. To build your following and start to make a mark, focus on daily content. Start with once or twice a day and build on that. It is best to combine scheduled posts with live posts or contributions, otherwise it will just turn into a one-way broadcast. Twitter is all about two-way conversations. Make sure your content is relevant and useful to your industry or followers, to increase your chances of being retweeted and engaged with.
If you want to keep up with a particular trend or hashtag, you can save your searches, so you can quickly check for new content and get involved in relevant conversations. This is also a useful way to discover new followers related to the saved topic.
You can find information about tweet chats relevant to your business by doing a quick search online. Earmark a few different ones and schedule them in your calendar. Get online and get involved in the discussion, or schedule relevant content to go out during the chat hour then make sure you follow up and engage with other. You’ll get the most out of these chats if you deliver value, rather than just promoting yourself.
Over to you! Do you have any other top tips for Twitter? Share them with us on Twitter or join the discussion on our Facebook group.