In the lead up to Christmas, there can be many things to think about from a marketing point of view. We've wrapped up a checklist so you can cover all your digital marketing touch points before logging off for a festive break.
Decide if you'll be taking a break over Christmas and which dates you'll close and open your business. This will then form the basis of other communications in the lead up to Christmas.
Make sure you promote your opening hours over Christmas on your website. This could be through a blog post, or on your Contact page. If you manage the website yourself, you can ensure that you update your hours when you re-open in the New Year as well. If someone else manages your website, be sure to communicate your message to them, so they have time to make any updates for you.
Once you know that you'll be off for certain times over Christmas and New Year, post your hours on your social media channels. For Facebook and Instagram, you might want to use a simple graphic and write the dates you're closed in the post. For LinkedIn, you may wish to link to opening hours on your website and for Twitter, consider a pinned tweet to highlight festive hours.
The other thing to think about with social media is how you deal with content while you are away. Do you want to continue being online and interacting with people, or do you want to switch off?
WATCH>>Watch our video about how to manage your social media over Christmas.
Make sure that whatever you do, you communicate it clearly with your customers and followers. Managing expectations means you can avoid unwanted complaints or misunderstandings over the festive period.
Google My Business
Add your festive hours to your Google My Business listing. Google lets you add seasonal opening hours, so that people who find you in Google get the correct information. It means you can let people know when your hours are different, which is particularly important for businesses with a shopfront.
You can also use the posts functionality within Google My Business to let people know about when you re-open in 2019, or who to contact if they need any help in between (depending on the type of business you have).
Do you use an email marketing service like MailChimp or Campaign Monitor? If so, this is a good way to communicate a festive message to your customers or clients. Make sure you have a clear call-to-action on your email, whether that's placing an order before a deadline, contacting you for a quote or watching a video.
You can also email clients directly through your email provider service to let them know of any changes to your working arrangements over Christmas and New Year. Setting expectations means everyone stays in the loop.
If you have any live digital advertising campaigns, ensure you know when they are due to end, or pause them while you are away. This means you can avoid any campaigns going over budget and stinging you in the New Year.
Prepare for 2019
If you have some time off over Christmas and New Year, use it to relax and rest. It is also a good time to reflect on what has worked well for you in 2018 and how you can improve for 2019. What business goals do you want to achieve in 2019? Maybe it's to do with your social media profiles, nailing down your email marketing newsletters or promoting a new course or event.
If you're looking for a second opinion, get in touch with us for a free initial call or meeting. We can offer training to empower you with your digital marketing, or work with you on a specific project.
Please note that we will be closed over Christmas and New Year.
Please get in touch beforehand if you have any enquiries.